How to write a press release headline

However, an average URL takes up to 23 characters, which leaves you with just characters to frame your headline. If you fail to do that, there is no chance for your press release to see print. Even if you are writing for a business audience, at the end of the day, you are writing for another human — Business2Human.

catchy press release titles examples

They are often used to convey your topic to your audience directly. However, avoid using this type of headline unless you can provide a satisfactory answer to the said question.

sample press release template

But for long-tail search visibility, keep the search fixed on the past 12 months. So try to understand how these people think.

press release sample for product launch

There are advanced search engine marketing tools like Moz Keyword Explorer and Google Keyword Planner, but for the majority of PR pros, this is way more than is necessary. News These headlines usually include a newsworthy story about your product, services, milestones, competitions, gala, or charity events.

How to write a press release for an event

For example, digital marketing professionals know exactly what their target audiences are searching for, while PR professionals are left in the dark. Question You can include a question relevant to your industry or discuss the issue in your PR. Even if a headline does not have a catchy trigger, a number or a promise, it can still be effective, especially if the right keywords are included. Avoid using proper names or abbreviations unless they are well-known. Unfortunately, their importance is often overlooked by most PR professionals. Steve Cody The very best headlines need to be a combination of the dramatic and the relevant. However, avoid making it too funny to be effective. Nothing works like sending out a press release comprising hard data to reveal the unique advantages of your product or service.

They read hundreds of press release headlines a week, and quickly learn to filter out the BS and egocentric ones from those that might merit additional attention. Instead, leverage the easy-to-use and completely free Google Trends, which will compare keywords and phrases and instantly calculate the level of interest over time.

Punctuation A press release is an official document published by your business.

How to write a press release for a product

A balance of both fact and fun makes for a well-received headline. People are always attracted to concrete facts and numbers. Is it the length, the placement of words, the punctuation, the SEO optimization, or the format that can make or break a headline? Punctuation A press release is an official document published by your business. When they see hype in a press release headline, they usually don't bother reading the rest of the press release. They are oftentimes the first and only thing audiences read about a brand, and there are only a few seconds to get a bite. For these reasons, it is definitely to your advantage to write the kind of press releases that actually have a chance of getting printed. Unfortunately, their importance is often overlooked by most PR professionals. So try to understand how these people think.
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9 expert tips for writing press release headlines